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Xento is a product based organisation with more than 800 IT Professionals including 350+ PHP Professionals working with a healthy dose of creativity and innovation. We promote an open atmosphere, where team members freely voice new ideas and are involved in all phases of our growth. At Xento, working is not just work; it's fun. Nurturing individual talent, fostering team work and recognition are the key elements of the Xento Culture.

User Experience (UX) a balancing act for your business

Category: Continuous Improvement, Software Quality

Xento - The Balance Act

Generally, users have a misconception about UX, as it is a process focused on visual design or UI design. In reality, UX is far bigger than what the users normally think about, it is a combination of a variety of disciplines that actually helps in enhancing the customer’s satisfaction of your products (i.e. virtual and physical). It is the ultimate key that is directly proportional to the increase in sales of your product or gaining customer satisfaction. It is the realization that a product or business success is not only the ability to meet customer’s need but it should be flawlessly and can be achieved by improved UX standards. continue